Networking
Thursday, January 25th, 2007Anyone in business will tell you that the best way of growing your business is through networking. I am a firmly believer in networking, wether it’s through groups like BRE or BNI, online with sites like ecademy.com or just with the people you meet in your every day day to day.
I cant think of a better, more cost effective way to build my business, so long as I follow the rules.
Rules? What rules? Yes there are rules and they change depending on where you are where you are and who you are with.
Take for instance a networking event like BRE or BNI. It’s quite simply not just a question of “who do you know who….” although that’s what they say on the tin. The most important rule in one of these settings is “give”. People dont trust people who are just looking for intro’s, leads and recommendations. The more you give, either by reffering to other people or by helping their business, the more they’ll trust you and then open doors for you. So once you start getting those recommendations you then need to “act”. There is nothing worse than when someone primes one of the business associates or friends about how good you are and then you dont act! Finally there is “remembering”. Remembering who they are, what they do, what you talked about. Personally I find the best thing for me to do is to collect cards and then make notes on the back about who they are and one key thing about them. Then I build on that each time I meet them.
Outside of an organised networking event where it’s not about giving and getting refferrals the rules are a bit more gray and you’ll need to asses each situation as it comes. For instance you dont talk “shop” with your work colleages down the pub but it’s quite acceptable to ask what someone does when you meet them at a party. However if you find that there’s an opportunity to do some business wait until after the event and then contact them the next day.
So back to my 1thing. Well today it’s several thank you’s and they’re all around networking and the leads and introductions I received from various people I met with today. Thank you, all of you.